Brand values, messaging and USP were established up front to centre on the business’s promise of “long term health” for its primary audience.
Design uses a modern style but not so over-styled or minimalist as to compromise connection with a local audience. Photography was arranged to capture the essence of their practice – dedicated and skilled practitioners, a tight knit “family”, a business that lives health and wellbeing, to further support the message.
SEO was preserved and optimisation extended to new pages. Lead generation and conversion rates increased.
Website was moved to a new platform to facilitate social integration and content syndication across social platforms has increased.
Content architecture was restructured to reduce clutter, link to related content and feature practitioners. CFC positioned as a leader of health and wellbeing services in their local market.